About Mushrooms Go PINK

Watch for the PINK tray packs of fresh Canadian mushrooms with a PINK ribbon on the label during National Breast Cancer Awareness Month, October 2013. Mushroom growers across Canada have joined with the Breast Cancer Society of Canada to support research for the prevention, early detection and treatment of breast cancer.

For every kilogram of fresh mushrooms sold in the pink packages from September 23 to November 8, a contribution will be made to the Breast Cancer Society of Canada. Look for fresh mushrooms packed in pink trays with a pink ribbon on the top.

Find PINK mushrooms at the following retailers:

About the BCSC

The Breast Cancer Society of Canada is a registered, national, not-for-profit, charitable organization dedicated to funding Canadian breast cancer research into the detection, prevention, treatment and to ultimately find a cure for the disease that women fear most. Research is conducted at cancer research facilities across the country from Halifax to Vancouver.

National Breast Cancer Awareness Month is a time period dedicated to raise breast cancer awareness. More than $9 million gifted to breast cancer research programs across Canada since 1991. Due to research, breast cancer survival rates have improved drastically. Now almost 90% of those who experience breast cancer will survive!

For more information on the Breast Cancer Society of Canada, or to make a direct donation, visit their website at www.bcsc.ca.